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2025's Top-Grossing Blockbusters Instructed Us to Consume the Wealthy Yet Again. We Continue to Ignore the Message.

A familiar motif permeates a host of 2025's blockbuster hits. This concept that goes far back to the time of the Little Tramp. Within the DCU reboot *Superman*, the villain is a envious, ruthless billionaire using his vast wealth to tarnish Earth's greatest hero while controlling world events to enrich himself. Within the dinosaur sequel *Rebirth*, the antagonist is a wealthy pharmaceutical heir investing tens of millions to trap the heroes into a prehistoric death trap for his own profit. In *Zootopia 2*, the wrongdoers are a clan of extremely affluent lynxes who pilfered a altruistic inventor's altruistic invention and pinned the blame on her for murder, all for their financial benefit.

A Legacy of On-Screen Class Warfare

In the remake of *The Running Man*, the antagonist embodies a affluent bad guy operating a TV network that profits hugely by preying upon and eliminating people living in extreme hardship, while using AI forgeries and a well-honed smear campaign to portray them as selfish, shiftless, dangerous criminals. The musical *Wicked: For Good* doesn't highlight wealth disparity as overtly, but its evil characters live in conspicuous opulence while preying upon and oppressing Oz's disadvantaged inhabitants, forcing them out of jobs and into bondage. The Chinese animated hit *Ne Zha 2*, the year's top box-office hit, contrasts the resourceful residents of a struggling farm town against condescending upper classes who dwell in opulent gold-and-jade palaces in the sky. Interestingly, the zany farcical update *The Naked Gun* revolves around a billionaire's scheme to bring about global armageddon — to make money, naturally.

There is little especially new in a series of movies taking it as a given that rich people have excessive influence, no morals or empathy, and a endless, demanding desire for greater riches. "Rich people are villains and scrappy underdogs are heroes" as a concept goes back to the birth of movies, with the Little Tramp's adventures setting his perpetually impoverished Little Tramp character against fat cats, authority figures, and clueless rich men. From the Mickey Rooney/Judy Garland "Let’s put on a show" films of the 1930s to the 1980s dance movies that updated that very premise for the era of the greedy, harmful tech-bro villain, the complete chronicle of cinema is packed with "eat the rich" stories, which assume that affluence is incompatible with core morality, and applaud the defusing, routing, and sometimes elimination of the rich and powerful.

The Outlet That Changes Nothing

However, for some reason, we never get around to consuming the elite. Every time lawmakers react to a new mass shooting event by pointing fingers at violent video games, I roll my eyes, because if people truly were that impressionable — if repeated viewing to an idea via media was enough to cause it to infiltrate the collective psyche — certainly American society would not persistently worship billionaires. And yet the headlines makes it obvious constantly that a alarming number of Americans instinctively equate riches with competence and importance, even after decades of history's most popular movies promoting a contradictory message.

If anything, it appears that the constant stream of class-conscious storylines in American cinema has given us a pressure release that hinders substantive reform. Provided with a regular dose of largely uplifting tales where the underdog wins, while the billionaires are defanged and humiliated, everyone can leave the theater content about right prevailing. These films are like ethical parables, suggesting that the system works, and that plucky heroes will root out any malicious actors among the largely industrious, moral, worthy wealthy who lifted themselves through sheer effort.

A More Pointed Message in 2025

Although 2025's movies aren’t new in that respect, they certainly adhere to some contemporary patterns among class warfare stories: They’re getting more enraged, more incisive, more direct, and observably more violent. It is no longer satisfactory nowadays to see rich people be taught a lesson in empathy, like in 1941's *Sullivan's Travels*, or be stripped of wealth to the people they subjugated, like in 1983's *Trading Places*. In 2025, selfish, cruel wealthy people were eliminated by fantastical monsters (*Death of a Unicorn*) and consumed by a giant mutant dinosaur (*Jurassic World: Rebirth*). They were obliterated on a distant sphere (*Mickey 17*) and gunned down directly on a broadcast (*The Running Man*). They were killed with a improvised weapon (*Companion*) and beaten to death by an up-and-coming rival (*Him*).

"Hardly any of 2025’s super-wealthy villains get the packed into a police car finale, perhaps because it’s become so apparent that the wealthy function with their own legal rules, and are all too likely to buy their way out."

The "off to face justice" outcome no longer satisfies anymore. Instead, these villains are prone to meet their end at the final act of their movies, often in notably brutal, poetic ways.

Key Exclusions

Some films diverge, undoubtedly. Lex Luthor in *Superman* is merely disgraced, revealed, and dispatched to prison. Sinful schemer Julian Dillinger in *Tron: Ares* ends up confined to the virtual grid, a setup that obviously being saved for future installments. Korda in Wes Anderson's *The Phoenician Scheme* is stripped of all his money and is redeemed as a person. The antagonist family members in *Zootopia 2* are exposed as culprits, but they don’t meet|avoid

The writer

Brenda Buchanan

Lena is een strategisch adviseur met tien jaar ervaring in duurzame bedrijfsontwikkeling en digitale transformatie.

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